Looking good is the easy part. I design brands that sell.

It all started in esports. At 16 I was organizing Counter-Strike tournaments and needed graphics for them, so I started making them myself, and I was hooked. From there I went on to work with some of the biggest esports organizations in Romania: Nexus Gaming, Onetap and Infinite Gaming, which I still work with today. At the same time, I was taking on branding and social media projects on Fiverr for all kinds of esports teams.

When I started taking design seriously, I joined a marketing agency, first as a full-time graphic designer and then as an art director. Working on big brands, next to colleagues with a lot more experience, I learned what makes a brand strong, what design that sells looks like, how to prepare files the right way for print, and the design rules that make the difference.

My biggest strength is how fast I grow. Every project has to be better than the last one, and being a perfectionist keeps me focused on every detail. Today I'm also bringing AI into my workflow, carefully and with clear intent, to work faster and get even better results.